Consumer Adoption of Electric Vehicles An Evaluation of Local Programs in the United States

April 2022
Tressa Greschak, University of Michigan, Matilda Kreider, University of Michigan, Nathan Legault, University of Michigan

While transportation electrification is critically important for reducing greenhouse gas emissions, light-duty electric vehicle adoption by individuals is still very low in the United States. Although state-level programs and city-level programs in the largest American cities are well understood, relatively little is known about electric vehicle adoption programs in small and mid-sized towns and cities. This study involved examining a sample of more than 2,000 municipalities of all sizes from all 50 states (plus D.C. and Puerto Rico) and documenting any electric vehicle-related actions they have taken; additionally, a sample of 30 investor-owned utilities was analyzed to understand how electric utilities support consumer electric vehicle adoption. The results of this research include a report, an interactive map of local-level electric vehicle programs, and a searchable database